★★★★★ 4.9 Reviews

Laundry Shampoo

The new generation of laundry care for clean, soft laundry in one step.
€34,95
€34,95 €37,99
-8%
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Made in EU €0.35 per wash Biodegradable formula
  • Deep clean without harsh chemicals
  • Naturally softer towels and clothes
  • Removes old residue wash after wash
  • One bottle replaces detergent + softener
  • Up to 100 washes – lasts 2–3 months
  • Gentle on sensitive skin, babies & pets
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How to use

Suitable fabrics
Suitable for both coloured, darks and white textiles. Except wool & silk.
Low-temperature washing
Its gentle yet effective formula allows for low-temperature washing at 30–40 °C, helping protect fibres and extend the life of your clothes.
Brighter-looking fabrics
With regular use, after 3–4 washes, it gradually reduces overall greying, restoring the fabric’s natural clarity and brightness.
Normal laundry load icon
Normal load
4–5 kg, soft to medium water
30 ml
Use 1 full cap.
Dirty laundry load icon
Dirty load
Heavy soil or very hard water
45–60 ml
Use 1.5 to 2 caps.
 

Scent Profile

Scent profile
White Summit

Inspired by the quiet freshness of mountain air.

Crisp air
Clean fabric
Light refined finish
Designed to fade softly
White Summit feels fresh during the wash, then fades softly as fabrics dry. Freshness you notice, without heavy perfume left behind.
 

Ingredients

Laundry Shampoo (White Summit): <15% Potassium Cocoate, <2.5% Lauryl Glucoside, <0.005% Benzaldehyde.

What they do
Potassium Cocoate a coconut-based soap that helps clean fabrics
Lauryl Glucoside a mild plant-derived cleanser that helps lift dirt and oils
Benzaldehyde added in a trace amount for fresh scent during the wash, then fades softly as fabrics dry.
Biodegradable
No optical brighteners
No PBT / vPvB components
No endocrine disruptors
Not classified as hazardous to the aquatic environment
pH 10.5
Made in EU
 

Try it for 30 days. Risk-free.

30-Day Money Back Guarantee
Try it for 30 days. Risk-free.

Use Clara + Sol on your everyday laundry. If it is not right for your home, we refund the product price.

Full product refund
No bottle return
No awkward explanations
View full details
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Sulfate Free
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Phosphate Free
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Dye Free
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Preservative Free
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Cruelty Free
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Plant Based & Vegan

Compare your wash. Then choose better.

Clara + Sol stays the same: gentle, formulated clean. Tap or swipe to compare it against the usual laundry options.

Clara + Sol

Laundry Shampoo

VS

Traditional detergent

Cleaning power
✓ Gentle clean
✕ Harsh chemical clean
Softness
✓ Natural softening
✕ None
Residue / buildup
✓ Removes buildup
✕ Can leave residue
Washes per purchase
✓ Up to 100 washes
✕ ~50–60 washes
Clara + Sol

Laundry Shampoo

VS

Detergent + softener

Cleaning power
✓ Gentle clean
✕ Harsh chemical clean
Softness
✓ Natural softening
✕ Softener buildup
Products needed
✓ Just 1 bottle
✕ 2 products
Routine
✓ One cap, done
✕ Two doses
Clara + Sol

Laundry Shampoo

VS

Laundry sheets

Cleaning power
✓ Liquid performance
✕ Often weak
Softness
✓ Natural softening
✕ Minimal
Residue / buildup
✓ Removes buildup
✕ PVA plastic film
Purchase cycle
✓ Up to 100 washes
✕ Constant repurchasing
Clara + Sol

Laundry Shampoo

VS

Traditional detergent

Cleaning power
✓ Gentle clean
✕ Harsh chemical clean
Softness
✓ Natural softening
✕ None
Residue / buildup
✓ Removes buildup
✕ Can leave residue
Washes per purchase
✓ Up to 100 washes
✕ ~50–60 washes
Clara + Sol

Laundry Shampoo

VS

Detergent + softener

Cleaning power
✓ Gentle clean
✕ Harsh chemical clean
Softness
✓ Natural softening
✕ Softener buildup
Products needed
✓ Just 1 bottle
✕ 2 products
Routine
✓ One cap, done
✕ Two doses
Clara + Sol

Laundry Shampoo

VS

Laundry sheets

Cleaning power
✓ Liquid performance
✕ Often weak
Softness
✓ Natural softening
✕ Minimal
Residue / buildup
✓ Removes buildup
✕ PVA plastic film
Purchase cycle
✓ Up to 100 washes
✕ Constant repurchasing
No separate fabric softener required. Designed for everyday laundry, towels, bedding, baby clothes, pet blankets, colours, darks and whites.
★★★★★ 4.9 Read More Reviews

Loved at Home 🤍

  • Switched from another eco brand. This is noticeably better on fabrics. Dont need to add anything extra.

    Finally good for sensitive skin

    Nadine S.

  • Boyfriend made fun of the name. His hoodie is the softest its ever been and he knows it.

    My fabrics feel better already at home

    Hana V.

  • Three months without fabric softener. Did not think that was possible. Clothes are soft. I dont understand it but I accept it.

    It actually replaced my softener for the family

    Renáta B.

  • Three kids and a dog. This is just what we use now.

    Works brilliantly on pet bed

    Georg T.
✦

Why people switch to Clara + Sol.

They were skeptical about the price… until they felt the difference.

01 / Softness

Softness that actually lasts.

Natural softening that improves with every wash as old buildup disappears.

02 / Peace of mind

Peace of mind.

European-made, transparent ingredients, biodegradable, and gentle enough for baby clothes and pet bedding.

03 / Performance

Real clean, not just chemical clean.

Powerful plant-based cleaning that removes dirt and odours without harsh enzymes or residue.

04 / Simplicity

Simpler life.

One bottle. One cap. Done. Perfect for busy households and people who hate complicated laundry.

0 softener needed
30ml standard dose
100 washes per bottle
1 bottle. one cap. done.

Try it for 30 days. Risk-free.

We believe Clara + Sol can make laundry feel simpler, clearer, and easier to trust. So we take the risk off your shoulders.
30-Day Money Back Guarantee

Use Clara + Sol on your shirts, towels, and bed linens. If it is not right for your home, we refund the product price.

Just send us an email within 30 days. No awkward explanations.

01 Full product refund
02 No need to return the opened bottle
03 No fine print
You will either love Clara + Sol, or it was free.

Any last questions?

What is laundry shampoo?

Laundry shampoo is detergent, reimagined. It is a high-performance, biodegradable formula that cleans clothes deeply while leaving them naturally soft in one step.

Does it replace fabric softener?

Yes. Clara + Sol is designed to replace both detergent and softener in one step for everyday laundry.

How can it make clothes feel soft without coating them?

Traditional fabric softeners create softness by coating fibres with a fatty layer. Over time, that buildup can attract dirt and reduce breathability. Clara + Sol uses a proprietary plant based formulation designed to leave fabrics naturally soft without that coating effect.

What makes it different from a normal detergent?

Traditional detergent systems often solve one problem, then create another. They clean hard, then need softener to fix how fabrics feel afterward. Clara + Sol is designed to do both in one step, so clothes come out clean, soft, and breathable without the coating.

Is it an Eco product?

Yes. Clara + Sol is a plant-based, vegan, and cruelty-free formula made with biodegradable ingredients, without all the nasties.

Is Clara + Sol bio or non-bio?

Clara + Sol is non-bio because it does not contain enzymes.

Why does Clara + Sol not use enzymes?

Because our formula is designed to clean effectively without them. We chose a simpler approach that delivers excellent performance through the overall formulation, rather than relying on enzymes.

Why is the pH 10.5?

Clara + Sol has a pH of 10.5 because laundry cleaning works best in a mildly alkaline wash environment.

Everyday laundry contains body oils, sweat, food residue, pet smells, and general household dirt. A mildly alkaline formula helps loosen these soils from fabric fibres so they can be rinsed away during the wash.

This does not mean your clothes stay at pH 10.5 after washing. During the cycle, Clara + Sol is diluted in water, worked through the fabrics, and then rinsed out by the machine.

We designed the formula to clean effectively without relying on enzymes, optical brighteners, phosphates, preservatives, or fabric softener.

Why do my clothes need a few washes to feel naturally soft again?

If your clothes, towels, or bedding have been washed with fabric softener for a long time, some residue may still be sitting on the fibres.

For items with long-term softener buildup, it can take around 3–5 washes for old residue to gradually rinse out.

For best results, stop using softener, avoid scent beads or dryer sheets, and use the recommended Clara + Sol dose.

Is it safe for baby clothes and children's laundry?

Yes. Clara + Sol is suitable for washing the fabrics your children wear every day, including baby clothes, bedding, towels, blankets, and pyjamas. It is designed for families who want a cleaner, simpler laundry formula they can trust.

Is it safe for pets?

Yes. Clara + Sol is suitable for washing the fabrics your pets live on, including beds, blankets, covers, and towels. It was designed to be a product you can trust in a real family home, because we are pet parents too.