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Sulfate Free
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Phosphate Free
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Dye Free
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Preservative Free
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Cruelty Free
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Plant Based & Vegan

Why people switch to Clara + Sol.

They were skeptical about the price… until they felt the difference.

01 / Softness

Softness that actually lasts.

Natural softening that improves with every wash as old buildup disappears.

02 / Peace of mind

Peace of mind.

European-made, transparent ingredients, biodegradable, and gentle enough for baby clothes and pet bedding.

03 / Performance

Real clean, not just chemical clean.

Powerful plant-based cleaning that removes dirt and odours without harsh enzymes or residue.

04 / Simplicity

Simpler life.

One bottle. One cap. Done. Perfect for busy households and people who hate complicated laundry.

0 softener needed
30ml standard dose
100 washes per bottle
1 bottle. one cap. done.

Any last questions?

What is laundry shampoo?

Laundry shampoo is detergent, reimagined. It is a high-performance, biodegradable formula that cleans clothes deeply while leaving them naturally soft in one step.

Does it replace fabric softener?

Yes. Clara + Sol is designed to replace both detergent and softener in one step for everyday laundry.

How can it make clothes feel soft without coating them?

Traditional fabric softeners create softness by coating fibres with a fatty layer. Over time, that buildup can attract dirt and reduce breathability. Clara + Sol uses a proprietary plant based formulation designed to leave fabrics naturally soft without that coating effect.

What makes it different from a normal detergent?

Traditional detergent systems often solve one problem, then create another. They clean hard, then need softener to fix how fabrics feel afterward. Clara + Sol is designed to do both in one step, so clothes come out clean, soft, and breathable without the coating.

Is it an Eco product?

Yes. Clara + Sol is a plant-based, vegan, and cruelty-free formula made with biodegradable ingredients, without all the nasties.

Is Clara + Sol bio or non-bio?

Clara + Sol is non-bio because it does not contain enzymes.

Why does Clara + Sol not use enzymes?

Because our formula is designed to clean effectively without them. We chose a simpler approach that delivers excellent performance through the overall formulation, rather than relying on enzymes.

Why is the pH 10.5?

Clara + Sol has a pH of 10.5 because laundry cleaning works best in a mildly alkaline wash environment.

Everyday laundry contains body oils, sweat, food residue, pet smells, and general household dirt. A mildly alkaline formula helps loosen these soils from fabric fibres so they can be rinsed away during the wash.

This does not mean your clothes stay at pH 10.5 after washing. During the cycle, Clara + Sol is diluted in water, worked through the fabrics, and then rinsed out by the machine.

We designed the formula to clean effectively without relying on enzymes, optical brighteners, phosphates, preservatives, or fabric softener.

Why do my clothes need a few washes to feel naturally soft again?

If your clothes, towels, or bedding have been washed with fabric softener for a long time, some residue may still be sitting on the fibres.

For items with long-term softener buildup, it can take around 3–5 washes for old residue to gradually rinse out.

For best results, stop using softener, avoid scent beads or dryer sheets, and use the recommended Clara + Sol dose.

Is it safe for baby clothes and children's laundry?

Yes. Clara + Sol is suitable for washing the fabrics your children wear every day, including baby clothes, bedding, towels, blankets, and pyjamas. It is designed for families who want a cleaner, simpler laundry formula they can trust.

Is it safe for pets?

Yes. Clara + Sol is suitable for washing the fabrics your pets live on, including beds, blankets, covers, and towels. It was designed to be a product you can trust in a real family home, because we are pet parents too.