Why Fabric Softeners Continue to Exist An Economic Perspective
Market persistence is often driven by purchasing behavior rather than necessity.
Fabric softeners increase basket size and reinforce repeat purchase habits. They are commercially effective.
The correction cycle
If detergent leaves residue or stiffness, softener is used as a corrective layer. This creates product dependency.
Structural simplification
A well-designed detergent that rinses clean removes the need for that correction step.
Clara + Sol is intentionally formulated to simplify the system by combining effective cleaning with clean rinsing in one product.
